How to be coolest brand? It is hard be a one of them but not impossible. You just need some trick for the improve your brand and being one of coolest name. So you could start some notion which is “mass-luxury,” “new luxury” and “hyper luxury” attempt to qualify luxury… We know this is causing confusion but will figure this out with just a little help. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands written by Jean-Noël Kapfere will be your bedside book for it.

All small family businesses can transform such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. Your brand will be next!

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